As we prepare to launch the redesign of Swingular, we are also getting ready to launch an aggressive marketing campaign. As you all know, the success of Swingular not only comes from a great site, with great features that are easy to use but also from having a lot of members to choose from in each city or area. We currently utilize the normal routes to reach out to new customers but mostly rely on search engines for the majority of our referrals. Right now, the number of daily new sign ups is ok but we want to improve on that. Not only will this benefit Swingular but all of our members as it will bring in new members for you to contact. As a member, we feel your feedback can help us reach this goal so we need your help.
First, how did you find out about Swingular exactly? How do you look for sites like this in general?
As far as search engines go, Swingular is in the top 10 listings of most keywords such as Swingers, Adult Swingers, Swingers Ads, etc... If you found Swingular through a search engine, what keywords did you use? If not, what keywords would you use? What search engine?
Do you have some other creative ideas that would help us promote Swingular? Any suggestions?
A few years back, we were going to start a local host program. We scratched the idea for the time but now we are thinking of pursuing the program again. It works like this: We assign hosts in cities across the US, kind of like a franchise, for a small start up fee. Those hosts would then be responsible for promoting Swingular in their territories, provide local customer service, coordinate local parties and events as well as sponsor local parties and events. We would provide the tools necessary to help them do that such as flyers, cards, ads, banners, etc... In return, they would make 50% of all sales for their area for everyone whether they referred them or not. This would help build a bigger local presence for Swingular which in turn attracts more members. What do you think?
One of our marketing strategies that we will be implementing this summer is local targeting. We have found that if we focus on one city at a time, once it starts to build, it blooms on it's own and we can move on to another city. What would be the best ways to reach you to promote a site like this? Ads in the local alternative paper? Local parties? Anything else?
Again, we want to hear your ideas so we can coincide our marketing with the redesign. Your feedback is greatly appreciated.
Thanks,
Swingular Admin
First, how did you find out about Swingular exactly? How do you look for sites like this in general?
As far as search engines go, Swingular is in the top 10 listings of most keywords such as Swingers, Adult Swingers, Swingers Ads, etc... If you found Swingular through a search engine, what keywords did you use? If not, what keywords would you use? What search engine?
Do you have some other creative ideas that would help us promote Swingular? Any suggestions?
A few years back, we were going to start a local host program. We scratched the idea for the time but now we are thinking of pursuing the program again. It works like this: We assign hosts in cities across the US, kind of like a franchise, for a small start up fee. Those hosts would then be responsible for promoting Swingular in their territories, provide local customer service, coordinate local parties and events as well as sponsor local parties and events. We would provide the tools necessary to help them do that such as flyers, cards, ads, banners, etc... In return, they would make 50% of all sales for their area for everyone whether they referred them or not. This would help build a bigger local presence for Swingular which in turn attracts more members. What do you think?
One of our marketing strategies that we will be implementing this summer is local targeting. We have found that if we focus on one city at a time, once it starts to build, it blooms on it's own and we can move on to another city. What would be the best ways to reach you to promote a site like this? Ads in the local alternative paper? Local parties? Anything else?
Again, we want to hear your ideas so we can coincide our marketing with the redesign. Your feedback is greatly appreciated.
Thanks,
Swingular Admin
there was a bunch of people got on here when you did a free lifetime membership . we was in a tenn cpls chatroom and there was someone shooting links to this site. that worked well.
if you can get someone to go to all the sites shooting links.
word of mouth did good to.
also how about fixing it where if one cpl wanted to chat with another cpl on a one on one web chat instead of going into a chatroom. and just how do you watch posted vedeos ?
alot of the swingers in here are from ut .
might be good to focus on other states as well .
when we start telling people we are on swingular the first thing that comes out of there mouth is well we went there and it was really for people in ut. thats all we seen on there .
or it costs way to much to join up not knowing if its worth it.
the way the gas is and work is down. people think twice on spending anything over 40.00 just a thought
if you can get someone to go to all the sites shooting links.
word of mouth did good to.
also how about fixing it where if one cpl wanted to chat with another cpl on a one on one web chat instead of going into a chatroom. and just how do you watch posted vedeos ?
alot of the swingers in here are from ut .
might be good to focus on other states as well .
when we start telling people we are on swingular the first thing that comes out of there mouth is well we went there and it was really for people in ut. thats all we seen on there .
or it costs way to much to join up not knowing if its worth it.
the way the gas is and work is down. people think twice on spending anything over 40.00 just a thought
We learned about swingular through a search engine. We joined right away even though there were a lot of people from Utah. We love the site and it has lot of freedoms and features that others don't. Also we love the ease of navigating the site. We would suggest setting up a yahoo group that directs members to join Swingular.
R&S
R&S
we actullay just stumpbed on it through a search engine ... I find that most activity is in utah a little far from me maybe try having a sponcere meet and greet at a local swing club in differen areas might work my 2 cents for what it worth
We do have a huge Utah base but we actually have more members in Florida and Texas. It's just because the admins are based in Utah and we do a lot of local activity that you see more from Utah. But Utah is a prime example of starting local and then watching it blossom. Who would've thought Utah could get this big? But don't let that discourage you, just because it seems like it's mostly Utah, we have quite a lot of members outside of here. We just need to get them all active on the site!
Keep your feedback coming....
Keep your feedback coming....
I heard about swingular through word of mouth with friends I had made on another adult site. What attracted me was the one time lifetime membership. also being a resident of Utah it was great to see so many great local people.
As for suggestions on marketing to new areas, My take from my Marketing background would be to start by finding local swing clubs or local clubs/bars that are lifestyle "friendly" places. Once there you could hand out coupons for free or reduced priced memberships. This site sells itself once people get here. I am sure that once all the new features are rolled out and the bugs are worked out this site will outpace most of the others out there.
As for suggestions on marketing to new areas, My take from my Marketing background would be to start by finding local swing clubs or local clubs/bars that are lifestyle "friendly" places. Once there you could hand out coupons for free or reduced priced memberships. This site sells itself once people get here. I am sure that once all the new features are rolled out and the bugs are worked out this site will outpace most of the others out there.
Swingular still remains our favorite and most active site we're on.
In our travels, we've still yet to find any place that rivals Utah swing scene.
Rob...we ALWAYS name drop Swingular's name in the chats and emails on other sites...lmao, much to their chagrine.
And no...we're not ass-kissing here...but seriously, a large national database of swingers on Swingular would totally kick ass.
In our travels, we've still yet to find any place that rivals Utah swing scene.
Rob...we ALWAYS name drop Swingular's name in the chats and emails on other sites...lmao, much to their chagrine.
And no...we're not ass-kissing here...but seriously, a large national database of swingers on Swingular would totally kick ass.